Every couple weeks, MailChimp does a recruiting meetup in Atlanta. In the past, we’ve posted job descriptions and online announcements, but we wanted to experiment, try reaching a different group of people. We decided to try placing three ads in Atlanta’s alt-weekly, Creative Loafing.
One of our designers mocked up ideas with some images from our archives paired with a few punchy phrases (“Smile @ Work,” “Night Owls Welcome,” “Make Dad Proud”) we wrote on the spot. Everyone felt like we were on the right path to weirdness. I set out to photograph a few people around the office. Then we decided to try more of a handwritten type style, so I took out my sharpies and pens.
The result? 112 people showed up! (For some perspective, our talent scout Chris says the events usually draw around 20 people. The record turnout before this one was 53.) Needless to say, this experiment surpassed every expectation. We reached all kinds of personalities with a more diverse work experience than ever before. You might say we made dad proud.